Groupe SFBT / Graphic & motion design
SFBTLa Tunisie
nous relie.
A graphic journey across Tunisia, alongside two films exploring the group’s history.
- My contribution
- Art direction
Graphic design
Motion design & editing - The work
- 7 campaign slides
2 vertical films
Inside the work
How the campaign
is built.
Three parts of the visual system, examined through the final artwork.
01 / Hierarchy
A clear order for dense information.
Three reading levels organise the regional information.
- 1Identify the region
A small regional label introduces the large chapter headline.
- 2Separate the count
A cream label makes the number of sites easy to find.
- 3Locate each site
Place names lead; company and brand details sit below.
View artwork in full ↗02 / Continuity
The road connects changing layouts.
The same road changes shape to carry each region’s locations. This detail shows the six-stop Nord-Ouest layout.
- Red establishes the route.
- The cream outline separates it from the page.
- Pins connect each label to a stop.
View artwork in full ↗03 / Sequence
An opening, a journey, a closing image.
The opening combines a map and an overview. Five regional chapters follow. The closing shifts to a full photograph and a short statement, keeping the route and red brand shapes as connecting elements.
Graphic design / Complete sequence
The seven-slide
campaign.
From the national overview to each region.
Select a slide to view it in full.
Motion design & editing
Two films.
A history in motion.
Select a film, then press play.
This video couldn’t load. Try the “Open film” link.
My contribution across formats
Graphic design,
motion and editing.
The collection brings together a repeatable campaign layout, information design and audiovisual work. The complete slides and films above show the scope of my contribution.
Next / Theatre projection
Beyond
the Dunes.
