03 / Visual identity
WHY
PROD.
A handwritten identity.
A structured graphic charter.
- My contribution
- Brand identity & guidelines
- In this project
- Wordmark, usage rules
Colour, type & stationery
View cover in full ↗Application
The identity
on paper.
Enlarged lettering and the question mark become graphic elements across the stationery mockups, while the smaller wordmark signs each piece. Light and dark applications keep the same visual language.
Stationery applicationsThe identity
A question becomes
a signature.
The handwritten “why” gives the identity its voice. A compact question mark lets that voice carry into smaller placements and larger graphic compositions.
I paired the flowing mark with straight, geometric supporting type. Minimum sizes and clear-space rules keep the expressive lettering legible as the layout changes.
From the graphic charter
Rules that hold
the identity together.
The charter defines the smallest usable mark, the space around it and approved variations. It also shows distortions and rotations that would weaken its consistency.
Colour & typography
Expressive lettering.
Simple foundations.
The charter specifies a light and dark palette, with Lemon Milk and Acephimere as supporting typefaces.
Next / Website design
Culture Cours.
